We love our iPods, iPads and iPhones, but will we also love the iCar? The Apple electric car project, codenamed "Titan” is an electric car project allegedly undergoing research and development by Apple Inc. It is rumored a substantial number of Apple employees are working on this project, but there is a ton of secrecy right now and reporters and consumers alike are scratching their heads.
The project was rumored to be approved by Apple CEO Tim Cook in late 2014 and assigned to Vice President Steve Zadesky, a former Ford engineer as project in-charge. For the project, Apple was rumored to have hired Johann Jungwirth, the former-president and chief executive of Mercedes-Benz Research and Development North America, as well as at least one transmission engineer. To date, Apple has yet to comment on any plans to make an electric car.
Apple co-founder and CEO Steve Jobs had plans to design and build a car, according to Apple board member and J. Crew Group CEO Mickey Drexler. Discussions about the concept surfaced around the time that Tesla Motors debuted its first car. Reports indicate that the company has been offering incentives to Tesla employees to join Apple. The Wall Street Journal reports that the product would resemble more of a minivan than a car and The Sydney Morning Herald says that production could start as soon as 2020.
In May 2015, Apple investor tycoon Carl Icahn stated that Apple will enter the automobile market in 2020 with a unique car, as "the ultimate mobile device".
In August 2015, The Guardian reported that Apple were meeting with officials from GoMentum Station, a testing ground for connected and autonomous vehicles at the former Concord Naval Weapons Station in Concord, California.
Will Anderson Behel eventually fix these cars once they enter the market? Only time will tell, but we always covet the newest automotive technology and these cutting-edge vehicles, so if we can yes-- we want to be able to repair the new Apple iCar!