Ford's MyKey Can Save Teenage Drivers' Lives

on Friday, 27 March 2015. Posted in News

Ford is leading the way!

Younger drivers are 2.5 times more likely to be killed in a crash than any other age group according to the Center of Accident Research and Road Safety, which means that irresponsible teenage driving is no longer just a concern—it’s a national epidemic.

Now in 6 million Ford and Lincoln vehicles on the road nationwide, Ford’s MyKey technology encourages teenagers to wear their seat belts, keep the radio volume down, watch their speed and pay attention to the road – and without their cell phones. This year, the carmaker added their MyKey technology to four more vehicles including the all-new Mondeo and Mustang Range and next year they plan to add it to even more of their models.

It has been such an amazing success that Ford will be expanding MyKey technology to even more vehicles in 2016 after a new study shows that 61% of parents are concerned about their children being distracted behind the wheel and 40% of all young drivers admit to being distracted while driving.

The easily programmable MyKey system features several options, including:

  • Persistent Ford Belt-Minder® momentarily mutes the radio and chimes to remind teens to buckle up. A message on the instrument panel is also displayed: “Buckle Up to Unmute Radio”
  • Volume control can limit the audio system to 44% of maximum output if the radio is too loud
  • A speed alert chimes at 45, 55 and 65 mph, to remind teens to slow down. Parents can also limit top speeds at 80 mph
  • “Do Not Disturb” feature helps parents to block incoming phone calls and hold text messages on a phone paired with Ford SYNC® when teens are behind the wheel. Calls are diverted to voicemail and text messages are saved on the device for later viewing. Drivers can still make voice-activated outgoing calls, and SYNC 911 Assist ® can still make a call in case of emergency.

 

 

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